North Brunswick, NJ – SoapDough™, the latest innovation from Life of the Party, is sure to get retailers in a lather about cleaning up in the bathtime category. SoapDough™ is a safe and non-toxic moldable, real soap that kids can shape to create their own soaps, just like the modeling clay classic found in every child’s playroom. And the payoff for parents is that SoapDough™ will encourage the kids to get clean!

SoapDough™ can be rolled out and cut with cookie cutters, molded into fun and wild shapes and even pressed through extruders to make all kinds of cool shapes like stars, squares and even spaghetti. SoapDough™ comes in 6 great scented colors that when taken into the tub, actually changes the color of bath water like magic!

The SoapDough™ Starter Kit, with a suggested retail price of $12.99, is value packed into a re-usable plastic bucket with a handle and contains:

2 - 3.5 oz. Containers of SoapDough™ in assorted colors
1 - SoapDough™ Mini Extruder with 2 interchangeable plates
3 - Cookie Cutters with a Mini SoapDough™ Rolling Pin
3 - SoapDough™ Molds
2 – SoapDough™ All-Purpose Utility Cutters
1 – Foam Duckie Sponge
1 – Vinyl Playing Mat

The Deluxe SoapDough™ Kit, suggested retail price of $17.99, comes packaged in a heavy-duty plastic “toolbox” with a handle and is stuffed with even more SoapDough™ fun, including:

4 - 3.5 oz. Containers of SoapDough™ in assorted colors
2 - SoapDough™ Mini Extruders with 6 interchangeable tops
1 - SoapDough™ Mini Extruder with 2 interchangeable plates
1 - Mini SoapDough™ Rolling Pin
1 – Patterned SoapDough™ Rolling Pin
6 - SoapDough™ Molds
2 – SoapDough™ All-Purpose Utility Cutters
1 – Foam Duckie Sponge
1 – Vinyl Playing Mat

SoapDough™ Refill Packs are available at the suggested retail price of $3.99 for each 3.5 oz. container and come in six scented colors like Cotton Candy Blue, Lime Green, Lemon Yellow, Strawberry Pink, Blueberry Purple and Traditional Orange.

For photography or press information about SoapDough, contact:
Josslynne Lingard
Litzky Public Relations, Inc.
261 First Street
Hoboken, NJ 07030
ph. 201-222-9118, ext. 13
fx: 201-222-9418
jlingard@litzkypr.com