North Brunswick, NJ – Just awarded the 2002 National Parenting Center’s Seal of Approval, SoapDough™, the latest innovation from Life of the Party, is sure to get kids and parents in a lather about cleaning up.

SoapDough™ is a safe and non-toxic moldable, real soap that kids can shape to create their own soaps, just like the modeling clay classic found in every child’s playroom. And the payoff for parents is that SoapDough™ will encourage the kids to get clean!

The National Parenting Center’s Seal of Approval program is an independent testing procedure conducted by parents and teachers to evaluate a product’s level of desirability, sturdiness, interactive stimulation and other ingredients essential in the make-up of a quality product.

SoapDough™ can be rolled out and cut with cookie cutters, molded into fun and wild shapes and even pressed through extruders to make all kinds of cool shapes like stars, squares and even spaghetti. SoapDough™ comes in 6 great scented colors that when taken into the tub, actually changes the color of bath water like magic!

The SoapDough™ Starter Kit, with a suggested retail price of $12.99, is value packed into a re-usable plastic bucket with a handle and is jam packed with (2) 3.5 oz. tubs of SoapDough™ in assorted colors, a mini extruder with interchangeable plates, cookie cutters with a mini rolling pin, molds, all-purpose utility cutters, a vinyl playing mat and even a foam duckie sponge!

The Deluxe SoapDough™ Kit, suggested retail price of $17.99, comes packaged in a heavy-duty plastic “toolbox” with a handle and is stuffed with even more SoapDough™ fun. This fun-filled kit comes with (4) 3.5 oz. tubs of SoapDough™ in assorted colors, 2 extruders with 6 interchangeable tops, a mini-extruder with 2 interchangeable plates, a mini rolling pin, a patterned rolling pin, 6 molds, 2 all-purpose utility cutters, a vinyl playing mat and of course, the foam duckie sponge.

SoapDough™ Refill Packs are available at the suggested retail price of $3.99 for each 3.5 oz. container and come in six scented colors like Cotton Candy Blue, Lime Green, Lemon Yellow, Strawberry Pink, Blueberry Purple and Traditional Orange.

For further about the National Parenting Center log on to www.tnpc.com.

For photography or press information about SoapDough, contact:
Josslynne Lingard
Litzky Public Relations, Inc.
261 First Street
Hoboken, NJ 07030
ph. 201-222-9118, ext. 13
fx: 201-222-9418
jlingard@litzkypr.com