November 2001
North Brunswick, NJ – New from Life of the Party is Cool Soap Stuff, a whole range of soapcrafting products especially designed for kids. Now children, ages 7 and up, can experience the fun of making their own soaps – and using them, too! Life of the Party, the leader in soapcrafting who brought crafters the easy and fun way to create beautiful soaps at home, has developed this new line to create a safe, educational and entertaining activity for the whole family. Kids will love the shapes, colors, fragrances and decoration products created just for them!
With four hot, neon colors and color-it-yourself clear glycerin soap bases, the only limits are their own imaginations. They can mold soap in fluorescent pink or mix their own custom colors and make it smell like Blueberry, Strawberry or Melon! As with Life of the Party’s Essentials line, the Cool Soap Stuff program includes a wide selection of molds for soap shapes that will really appeal to kids.
There are six multi-shape molds in all; checkerboard/swirl, ladybug/dragonfly, sea creatures, happyface/flower, Volkswagen/Peace sign and one for a bar soap that allows a plastic toy to be inserted. To make their soaps truly unique, kids can choose to decorate them with a choice of two colors of glitter or embed fun objects like costume jewelry or die-cast cars.
Carole Krinsky, VP Marketing for Life of the Party puts it this way, “The great results you get so easily with our soapcrafting products really make it an ideal activity for kids, with adult supervision, of course. Kids have always enjoyed using our regular Essentials products. Now, the kid-oriented appeal that’s built into this line is really going to have them soaping like crazy! Have them invite a few friends over for a soapcrafting party – they’ll love it!”
Available immediately. Look for Cool Soap Stuff from Life of the Party at craft stores soon. Prices range from $2.29 to $24.99.
For further information contact:
Josslynne Lingard
Litzky Public Relations, Inc.
261 First Street
Hoboken, NJ 07030
ph. 201-222-9118, ext. 13
fx: 201-222-9418
jlingard@litzkypr.com