July 2001
North Brunswick, NJ – Life of the Party, the industry’s leading supplier of molds and materials for creating boutique-quality soaps at home, is relaunching its basic program under the Essentials name. The easy-to-use system should be the backbone of any soapcrafting department and includes both clear and opaque soap bases, liquid colorants to create any color, a wide array of fragrances, glitter and pearlescent powders, ready to drop-in soap shapes and the largest assortment of molds in the category.
“We chose the Essentials name because ours is the most comprehensive line in the market.”, says VP Carole Krinsky. ȁIt’s the line that will teach the basics to your customers, keep them coming back for more and prepare them to do really creative soapcrafting”, she added.
Newly designed packaging features colorful, self-selling labels or blister carding, depending on the product. Some include four-color photography showing examples of beautiful, finished soap projects to illustrate usage methods and special effects. Many of these methods are described in a basic Technique Sheet, which Life of the Party is making available to stores to help promote soapcrafting sales. Concurrent to this launch, Life of the Party is also introducing its new consumer website, www.soapplace.com, which is listed on all retail packages and materials.
In addition to the open stock materials and broad range of high quality, reusable molds, the Essentials line includes a variety of kits. Designed as an easy way to get started in the craft, they also make great gifts. Especially promotable are Life of the Party’s new “Soap-in-a-Soap” mini-kits, designed to retail at $9.99. They include all that is needed to begin doing this easy, yet highly creative and personal craft.
Available now, so look for Essentials from Life of the Party at craft stores soon. Prices range from $2.29 to $24.99.
For further information contact:
Josslynne Lingard
Litzky Public Relations, Inc.
261 First Street
Hoboken, NJ 07030
ph. 201-222-9118, ext. 13
fx: 201-222-9418
jlingard@litzkypr.com