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New Fragrances Introduced

May 2001

North Brunswick, NJ – Soapcrafting category leader Life of the Party, has added five new fragrances to the newly repackaged Essentialsä line. The finest sources go into creating highly concentrated formulas, made especially for soapcrafting. The new fragrances are Plumeria, Sandalwood, Cucumber Melon, Orange and Honey Almond. Each .25 ounce liquid fragrance is dropper bottle packed and blister carded. Just a few drops will add a fresh, clean scent to a typical 4 ounce soap.

The Essentials line is the backbone of any soapcrafting department. The program includes the finest soap bases, molds, dyes, inserts and unique additives. With the addition of these new fragrances, the selection has been increased to 11.

“The addition of the new scents gives us a nice balance within the offering so that crafters can choose from several floral as well as fruit fragrances”, says Carole Krinsky, VP Marketing for Life of the Party.

Available immediately. For great project ideas, recipes and helpful hints, visit www.soapplace.com.


For further information contact:
Josslynne Lingard
Litzky Public Relations, Inc.
261 First Street
Hoboken, NJ 07030
ph. 201-222-9118, ext. 13
fx: 201-222-9418
jlingard@litzkypr.com